Book cover competition – ★ Highly commended “successfully meets the brief by providing a ‘killer’ visual cover,” in which “restrained colours and a balanced aesthetic is used to imply something extreme lies within. It warns us against opening but, like much great marketing, uses psychology to attract, after all who can resist opening what we’re told not to?” Interestingly, the views of the two judges most involved in marketing practice seemed to coincide here with Saskia Boersma also highly commending Jeffery’s “original” design” Not So Noble Books
